Social Media Engagement during the 2012 #ShotShow
Posted by Gareth Llewellyn, under AirbanaUsing the DataSift platform I recorded all the social media buzz about the 2012 Shot Show via Facebook and Twitter.
During the 4 days of the show over 10,000 mentions were made and after running the data through some analysis tools I found some interesting data which I’ve put together in an infographic below.
( The full size infographic (1920×1080) can be downloaded here)
Interesting points to note;
12% of people talking about the show were woman.
The most retweeted mention of the show was from Steve Austin and was retweeted over 300 times reaching a total audience of 1,716,186 people!
The most talked about brands appeared to be Colt, Magpul and Glock.
There were some very influential people discussing the show with the highest Klout score being 83.
If people are interested I’ll do some more number crunching over the weekend.



















































